The BBKA's new public awareness campaign is called Friends of the Honey Bee. It aims to educate the public about the importance of honeybees to our ecosystem, and thus, the importance of beekeepers to maintaining a healthy honeybee population. Members of the public can join with a small £20 donation per year, and get some awesome information packs about maintaining a bee friendly garden, as well as regular issues of "The Forager", a newsletter with a focus on informing Friends about the progress of the campaign and practical tips for making your garden bee-friendly.
The campaign, I feel, does a lot to try to reclaim the debate about bee health from the one-track crowd who constantly push the issue of pesticides (which, yes, is a big problem, but the problems facing bees generally and honeybees in particular are much broader than pesticides). It aims to educate the public on everything from chemicals (no, it doesn't neglect that subject) to varroa, to climate change, and to lack of forage for bees.
I have to say, I really love it. :D I only became aware of it while reading the July edition of the BBKA news. Time to see if I can get any packs to spread around...